Stop Googling and Duck!

There's a new kid on the search engine block: DuckDuckGo.com. 

Unlike Google, DuckDuckGo doesn't track you. 

The proprietor of the search engine is Gabriel Weinberg, who is 33. A few years ago, when Weinberg told his wife about his new business idea — pitting him against more established outfits such as Google and Bing — he admits that she briefly thought he was nuts.

“She was like, ‘What are you doing?’ ” Weinberg said. “She thought the idea was crazy.”

Her theory was hard to dispute. A start-up taking on Google in search is much like a raft taking on a cruise ship as a vacation option. But Weinberg is not delusional. With money lining his pockets from selling a start-up for $10 million, Weinberg bet there was a place in the market for a product capitalizing on users’ emerging annoyances with Google — its search results gamed by marketers; its pages cluttered with ads; every query tracked, logged and personalized to the point of creepiness.

 Read the full article here.